The brands.

Santa Monica makeup named after a lifeguard stand. Every formula is built for sensitive, reactive skin - our house favorite and the reason this shop exists.

Los Angeles makeup that behaves like skincare: concealers, tints and blush loaded with peptides and hyaluronic acid.

Glowy, clean basics - dew blush, bronze and a skin tint that people rebuy on autopilot.

Serum-first complexion and color. Skin tints with mineral SPF, lip crayons, soft-focus powders.

Multi-use sticks, color correctors and mineral sunscreen designed with deeper skin tones in mind.

Lip stains, liners and kajal inspired by South Asian beauty and built for warm undertones.

Plumping glosses and smoothing complexion made without the usual irritants.

Minimalist makeup for a five-minute morning - balms, sticks and brow gels in weighted gold.

Pared-back balms, pencils and tinted moisturizer from a veteran makeup artist.

Glitter, chrome and saturated color for when subtle is not the point.

Barrier-first skincare with ceramides and gentle actives, priced like the drugstore.